Well, this question is quite common among hoteliers and concerns most parts of the vacation rental industry. When it comes to your hotel’s occupancy percentage, every property manager is well aware that this is one of the basic elements that can optimize your revenue. But, why is it so important? In general, occupancy rates are …
Whether you are a franchisee for a large chain property or the owner/operator of a small independent hotel or bed and breakfast, you’ve probably noticed that you have many irons in the fire when it comes to managing your property. From controlling inventory to assigning staff, you’re probably spending a lot of time just keeping …
In the past several years, retailers have been faced with an unprecedented number of challenges. If you’re a store owner, you may be feeling frustrated with the inability to earn the income you deserve for all your hard work. Many of today’s consumers believe that buying online offers more convenience and better prices than purchasing …
The hospitality industry has been one of Covid’s hardest-hit business sectors. And with a new variant emerging each season, the pandemic may continue for many years to come. The steep drop in business travel has had an especially dismal effect on hotel revenue. According to a special report issued by the U.S. Travel Association, business …
Technology in the hospitality industry has become a hot topic in the past few years. Both the pandemic and recent scientific advances have caused disruptive trends in the hospitality sector. Covid era precautions have radically changed the way hotels operate, with more demand for contactless services. Furthermore, a growing millennial and Gen Z customer base …
The billboard effect provides an effective digital approach for hotels to increase their occupancy. It shows that when hotels list or advertise with an online travel agency (OTA), there is a positive impact on direct website bookings and organic online searches. The research is clear and the results are difficult to ignore. What Is The …
Hotel amenities are the items and services that a hotel can offer to the guests of their property. While the term “amenities” typically includes things like Wi-Fi, in-room coffee makers, and basic toiletries, it can also include more unique offerings that make one hotel stand out from another. These amenities can be anything from a …
Searching for hotel photoshoot ideas? The digital transformation isn’t slowing down anytime soon. Whether we like it or not, having an online presence for our business is essential. The power of quality images in this era of aggressive marketing and short attention spans cannot be overstated. For hotels, this means capturing infectious and captivating photos …
The Kickstart scheme is one of the best policies to come out of the pandemic. In case you haven’t heard of it, it’s a government scheme whereby 16-24 year olds looking for work have a decent portion of their wage subsidised by the government. With my economics hat on, this is the kind of policy …
There can be no doubt that Covid lockdowns have devastated the travel industry. An unprecedented number of travel-related businesses have shut their doors forever. According to a January 2021 report from the U.S. Travel Association, travel spending fell a full 42% compared to 2019. And the report was published before the more deadly delta variant …